Royal River Trading Is Now Cuddledown Wholesale
A New Era of Comfort and Style
CONTACT: Patricia Croston
Director of Wholesale Business Development
pcroston@cuddledown.com
207.847.7209
RELEASE: IMMEDIATE
YARMOUTH, Maine. (October 15, 2024) – Cuddledown is excited to announce the rebranding of its wholesale division, formerly Royal River Trading, LLC, to Cuddledown Wholesale, LLC. This strategic shift strengthens the alignment between the wholesale division with Cuddledown’s esteemed reputation for quality, luxury, and exceptional service in the fine bedding industry.
The rebrand introduces a refreshed logo and an enhanced website, featuring updated product guides and 24/7 online ordering—designed to elevate the user experience for both existing partners and new customers. Additionally, our dedicated team is available via email, phone, or Live Chat to provide personalized assistance. This transition coincides with significant investments in our manufacturing facility, increasing production capacity while upholding the high standards of craftsmanship for which Cuddledown is known.
“We feel these rebranding efforts better align with our strategic vision for growth in both the hospitality and retail sectors,” said Deb Dyer, President of Cuddledown. “Incorporating the brand name, Cuddledown, allows us to take full advantage of 51 years of heritage and brand recognition, synonymous with the highest quality sleep comforts. We’re excited for this change and continued expansion of our wholesale business.”
Cuddledown Wholesale will make its debut at the New England Inns and Resorts Association tradeshow at the Cliff House in Cape Neddick, Maine, on November 13, 2024. We invite you to visit us there to explore our offerings in person.
About Cuddledown Wholesale
Cuddledown Wholesale delivers expertly crafted, high-quality bedding and bath products to business customers nationwide. Building on Cuddledown’s legacy as a trusted consumer brand for over five decades, we partner with interior designers, hospitality groups, and retailers to bring visions to life.
Whether you’re outfitting a boutique hotel, curating a premium retail collection, or designing residential spaces, our products will make a lasting impression.
We look forward to collaborating with you on your next project; let’s work together. Please visit our website at https://wholesale.cuddledown.com to learn more.